Microsoft Small Business Center Points to BNI for Referrals :: Small Business News and Articles

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Microsoft Small Business Center Points to BNI for Referrals
Added: 06/01/2006 Type: Summary Viewed: 465 time(s) [ Not Rated Yet ]

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Microsoft Small Business Center Points to BNI for Referrals

Your dentist walks into the waiting room and explains your child's check-up results. "I have some good news and some bad news," he says. "The good news is, your son has no cavities. The bad news is, he needs braces."

With barely any hesitation, you ask: "Do you know a good orthodontist?"

"Sure," he says, "In fact, I know two that I trust enough to recommend."

That brief interaction shows the power of a referral, writes Joanna Krotz in a recent article for the Microsoft Small Business Center. Krotz, who writes about small-business marketing and management issues and is the author of the “Microsoft Small Business Kit,” went on to recommend BNI as a great source of referrals to grow a business.

"Try to set up a system that includes client referrals as a seamless part of your marketing plan," advises Krotz. Her online article for the Microsoft Small Business Center outlines ten different ways to ask for referrals. Joining a networking organization -- like BNI -- is one of them.

Her article explains how referral marketing can be both simple and inexpensive for small businesses. She notes that few business owners actually ask for referrals, however, and fewer still ask in the right way at the right time.

Krotz offers several key points of referral marketing advice, including:
•    Trust is key.
•    Invest in customer relationships.
•    Think vertical.
•    Join a networking group -- like BNI.

A link to Krotz's full article at the Microsoft Small Business Center is posted at www.bni.com in the Members Section under BNI News.

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