www.q-industries.com, developer of websites and advanced business applications, announced the completion and launch of SmallCapInvestor.com, the latest in DC-based Business Financial Publishing's (BFP) family of investment-related news services.
SmallCapInvestor.com is a source of independent news and analysis for investors interested in small capitalization companies (those under $700 million), and marks Business Financial Publishing's shift from print subscription newsletters to an open, solely online model. The website provides investors with continually updated and breaking news on small cap stocks, objective third party analysis, and sector-specific reports.
Specializing in advanced interactive media, Q-Industries' development of SmallCapInvestor.com provides BFP with the online publishing, ecommerce, and advertising capabilities comparable to those of the largest media publishers, yet at a fraction of the design, development, and ongoing staffing costs. The website employs a variety of Web 2.0 technologies, which provide the following features and functionality:
Custom Publishing Engine (Content Management System) - the drag-and-drop system allows articles and content to be easily resized and moved around - enabling page layouts and templates to be modified on the fly with minimal or no programming.
Integration of multiple third-party news and data feeds provides users/investors with a variety of sophisticated rich content.
e commerce tools include co-registration with other content providers and partners; sales of and access to premium levels of information for investors, such as webinars, DVDs and special reports.
Flex-advertising - third-party and in-house ads can be easily moved around the site to optimize placement, click-through, and return.
"Q-Industries essentially converted our business plan and wish list for SmallCapInvestor into a highly functional website that's programmed for expansion," said Ian Wyatt, Chairman and CEO of Business Financial Publishing. "As a niche publisher, we now have the tools to provide investors with the real-time information to make educated investment decisions on the thousands of small- and micro-cap publicly traded companies," Wyatt continued.
Business Financial Publishing estimates that their custom publishing engine will save an additional 15% per year otherwise incurred with the licensing and maintenance fees of an off-the-shelf content management system.
"We're very excited to harness the most advanced technologies to enable companies to fulfill their online business plans. This ushers in a new era where small and mid-size publishers of specialized content now have the tools to publish, market, sell and distribute their content in any number of ways, without traditional cost and technology barriers standing in the way," said Tim Neil, President & CEO of Q-Industries. "We like to think we're taking 2.0 technologies and applying them in a 3.0 way - intelligently integrating these capabilities to empower businesses, while providing an invisible or seamless experience to the end-user," Neill added.
SmallCapInvestor.com will also function as BFP's flagship platform for offering future investment newsletter and product offerings.