In both large and small businesses throughout the world, customer service is the one constant that can make or break a company. The most coveted consumer for any company is one who maintains long-term loyalty, and a negative experience with a product or service can have a dramatic impact. As companies face increased pressure to maintain the bottom line in a global market, they face the dilemma of whether to spend money on improving customer service or cut costs and risk losing customers.
As a child, Dr. Livingston's parents said he'd probably become a mad scientist because he spent so much time alone in his room. Now a psychologist and marketing consultant to dozens of Fortune 100 companies, Dr. Livingston has revealed 8 unconventional survey techniques for small businesses on a do-it-yourself budget.